Footy Means Business

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Community League Player to Advanced
Aboriginal and Torres Strait Islander People

The Footy Means Business program provides education, training and employment opportunities for 50 young Indigenous men from across Australia. The participants are engaged in two one-week residential camps and are exposed to the environment of a professional AFL player, including high-performance testing, training and conditioning as well as leadership development. A highlight of the program is the opportunity to play the curtain-raiser to Dreamtime at the G between Richmond and Essendon!

The Program Experience

Kuiam Anu, 2015 FMB participant:

I've been lucky enough to experience the AFL’s Indigenous programs from a young age. I participated in Kickstart Championships on the Gold Coast and then transitioned into the Flying Boomerangs program which toured Fiji. Both programs were an amazing experience because I got to meet and play with other young Indigenous kids from all across the country who loved footy as much as I did.

It was 2015 when I was selected to participate in the Rio Tinto Footy Means Business. I leaped at the opportunity because of the support and culture I was immersed in from the previous AFL Indigenous programs. The Footy Means Business program not only helped with my footy but gave me the opportunity to get my foot in the door and gain my first job out of school.

The dedicated AFL Sports Ready Indigenous team in Footy Means Business program hooked me up and I started and then completed my traineeship in a Business Certificate III. From this I was employed with Australia Post and it has been a amazing opportunity.


Participants in the Footy Means Business program are nominated through their local AFL State body. Participants must meet a number of criteria requirements to be eligible.

Please contact your State Indigenous Programs Manager to find out more.